Sadly a lot of entrepreneurs don’t really know what it means to have clarity in their businesses. This goes beyond what your business name should be or your brand colours.
This is about having a clear understanding of what your business is all about at its core. It’s something you fall back on when the noise on social media starts to get too noisy. You know what I mean, the voices that tell you what you should or should not be doing.
Your business lacks intention
A business that lacks clarity lacks intention. Lacking intention means you can get easily swayed by what you see online, the latest trend that “You’ve just gotta try”. Believe me, I have been there and it is not a great place to be. It leads to overwhelm, imposter syndrome and doubting that you will ever make money from your business. But having clarity about your business at the outset will allow you to know how to make money. How? Well if you have clarity, then you know how to communicate what you sell to your clients/customers.
See how lacking clarity affects your earning potential and this goes beyond the name or colour scheme for your business. Lack of clarity is a breeding ground for confusion, which can lead you to doubt yourself and your business. For help with this, go check out the 1 tip you need to get you from confused to in-control.
Ok, that’s great to hear, but how do I actually find clarity for my business? I hear you ask.
Here are 3 really simple, yet powerful questions to ask to help you get clear.
Question #1 for business clarity- Why do you do it?
This is your purpose, your big why. Why are you going into or why are you in business? And guess what, this goes beyond just making money. Yes, making money is a goal or a by-product so to say, but it isn’t enough to just be your why. Think about it, what would get you out of bed to do the work that you do? What will make you say no to going out with friends to work on your business?
To be honest, there really isn’t a right answer because everyone is different. For me, it’s helping women start and build a business that can replace their 9-5 income. It really can be as simple as that.
Question #2 for business clarity- What are you selling?
This isn’t just the product or service. For example, if you are a virtual assistant, you are not just selling your ability to organize your client’s day. You really need to get clear about what you are actually selling and more likely, it’s linked to an emotion of some sort.
In the coaching industry, we call this the client’s transformation. This is what your client or customer truly desires from what it is you are selling. For example, the virtual assistant isn’t necessarily selling how well she can organize her client’s day but rather the fact that she reduces the overwhelmed of her client by taking charge of their day. So getting clear about what you are actually selling is the key to a successful business.
Question #3 or business clarity – Who do you do it for?
Ever heard the phrase, if you sell to everyone, you sell to no one? Well, it’s true. How do I know? Well because that was me a few years ago. I thought I would be missing out on a potentially larger market that I positioned myself in a way to sell to everyone. The result? Utter confusion, lack of consistent clients and eventually, burnout.
If you are not clear about who you are selling to, then you can’t properly market your business to attract the people that would actually buy from you. So you end up not only confusing yourself but also your audience and you burn yourself out because you keep having to re-do your strategies when you realise they are not working.
You start wide but you need to bring it in. For example, if you were a hair care coach, you could start with women, then go further and say mums, then you could even go further and say mums that have biracial children who need help with caring for their children’s hair.
I do hope this post on Business Clarity – What everybody ought to know has been helpful.
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In the meantime, make sure to comment below and let me know what your biggest takeaway has been from this post. I look forward to reading your feedback and hopefully answering some of your questions.